JFK Unsilenced
The Times of London
Project Overview
On 22 November 1963, John F. Kennedy was assassinated on his way to the Dallas Trade Mart. The speech he had prepared was never delivered. Five decades later, The Times of London wanted to relaunch around a single idea: Find Your Voice. I produced the reconstruction of the one voice history had silenced as well as the creative campaign. Partnering with CereProc we analysed 831 speeches and interviews, rebuilt his voice from analogue recordings, and performed the full 22-minute speech as Kennedy would have given it.
Final Outcome
It was one of the first commercial uses of AI voice synthesis at scale, which forced the ethics of the technology into public debate six years before the industry treated it as urgent. Rival papers ran it as news. The Guardian, the Daily Mail and The Washington Post covered a competitor's campaign, the kind of coverage no budget can buy. It brought The Times more than 4,500 new subscribers. Cannes gave it the Grand Prix for Creative Data. The technique was later used to help people with ALS reclaim their own voices.