Robotic AI Bartender
Pernod Ricard
Project Overview
Airport spirits retail always ran on the same formula: branded shelving, duty-free pricing, a tasting if you were lucky. Pernod Ricard wanted to replace the transaction with a conversation. With Rothco and Accenture, I helped build a 33-square-foot AI Martell boutique inside Singapore Changi Terminal 1, the first of its kind in any airport. Travellers met an AI ambassador, were profiled through a taste tool, and watched a robot bartender mix the cognac it chose for them. Two years in the making, it turned an airport stop into a private consultation.
Final Outcome
It launched in February 2023 as the first AI-powered boutique of its kind in any airport in the world. It made Pernod Ricard a category leader in conversational luxury retail, earned coverage across travel, marketing and technology press, and proved that AI can lift a premium brand rather than dilute it.