The greatest speech never made.

It was the speech that President John F. Kennedy was supposed to deliver on that fateful day in Dallas in 1963, when he was tragically assassinated. But what if artificial intelligence could enable this speech to be delivered in his own voice?

We spent months researching and collecting every available piece of Kennedy's analog audio. The final product, recreated in his voice, is the Dallas Trade Mart speech that Kennedy never got to deliver over 55 years ago. Combinations of sounds were carefully selected and seamlessly integrated through months of painstaking creative sound engineering to make this a reality, a first for data-enhanced creative storytelling.

This project not only showcased the creative possibilities of AI in reimagining historical moments but also navigated the complex ethical, legal, and emotional landscapes of presenting a significant 'what-if' scenario with respect and authenticity. It marked a pioneering moment in data-enhanced creative storytelling and won a Grand Prix at Cannes Lions, along with multiple international awards.